Hi, I am Dozie Anyaegbunam!
Welcome to my little corner of the internet.
6 years ago, I tripped and fell into Social & Content Marketing. I haven’t been able to find my way out.
I am passionate about the intersection of storytelling, content marketing and digital PR. I also understand the instinctual needs of humans and I live for the thrill of creating narratives that speak to those needs.
I believe African brands have a lot of untold stories and I plan to spend the rest of my life telling them.
My website is my journal, and here I explore the various questions that bug me at work or while conversing with friends. Its also my way to find others.
10 second bio
I currently live in Lagos, Nigeria.
I have a degree in Applied Microbiology and Brewing Technology and an MBA from Lagos Business School.
An AWAI certified direct response copywriter, HubSpot certified content marketer & a Cannes Lions certified storyteller.
Someone loves certifications right?
I also love marketing, and in recent times have come to love storytelling and its power to influence and change culture.
I write articles on my blog and publish a weekly newsletter called Dozie’s Weekly Digest which you can subscribe to here.
Need to email me 😁 : @firstname.lastname@example.org
Things I care about
My favorite topics are:
– Storytelling and its influence on culture and brands.
– Social & content strategy.
– Mental models
– The intersection between trust and economics.
– History especially geopolitics and how it seems to affect everything.
– Consumer psychology
Here are the posts, writings, and resources that I think are my best:
– Atomic Habits by James Clear
– Break Through The Noise by Tim Staples
– Everybody Writes by Ann Handley
– Don’t Keep Your Day Job by Cathy Heller
– Alchemy by Rory Sutherland
– Ogilvy on Advertising
– Hey Whipple, Squeeze This by Luke Sullivan
Want social media and content marketing tips, and templates in your inbox?
Join my newsletter for social and content marketers and I’ll send you my best insights once a week. 📥
If you’d like to review if first before signing up, then click here 👉 Dozie’s Weekly Digest.
You can use the unsubscribe link in those e-mails to opt out at any time.