Hi, I am Dozie Anyaegbunam!
Welcome to my little corner of the internet. 

6 years ago, I tripped and fell into Social & Content Marketing. I haven’t been able to find my way out.

I am passionate about the intersection of storytelling, content marketing and digital PR. I also understand the instinctual needs of humans and I live for the thrill of creating narratives that speak to those needs.

I believe African brands have a lot of untold stories and I plan to spend the rest of my life telling them.

My website is my journal, and here I explore the various questions that bug me at work or while conversing with friends. Its also my way to find others.

10 second bio

I currently live in Lagos, Nigeria.

I have a degree in Applied Microbiology and Brewing Technology and an MBA from Lagos Business School.

An AWAI certified direct response copywriter, HubSpot certified content marketer & a Cannes Lions certified storyteller.

Someone loves certifications right?

I also love marketing, and in recent times have come to love storytelling and its power to influence and change culture.

I write articles on my blog and publish a weekly newsletter called Dozie’s Weekly Digest which you can subscribe to here.

Need to email me 😁 : @dozie.anyaegbunam@gmail.com

Things I care about

My favorite topics are:
Writing!
– Storytelling and its influence on culture and brands.
Social & content strategy.
– Mental models
The intersection between trust and economics.
– History especially geopolitics and how it seems to affect everything.
Consumer psychology



Best of

Here are the posts, writings, and resources that I think are my best:

Articles
Why is storytelling important
Stories rule the world
Why small business owners fail at marketing
Do you want more out of LIFE?

Books
Atomic Habits by James Clear
Break Through The Noise by Tim Staples
Everybody Writes by Ann Handley
Don’t Keep Your Day Job by Cathy Heller
Alchemy by Rory Sutherland
Ogilvy on Advertising
Hey Whipple, Squeeze This by Luke Sullivan

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