The Best of James Clear

You do not rise to the level of your goals. You fall to the level of your systems" I stumbled across James Clear's tweets sometime in 2018 while digging through a mental models rabbit hole - inspired by Farnam Street's article on mental models. It took me a while to get on his newsletter but…

A 5-Part Guide to Writing Clearly

The Bull by Picasso Pablo Picasso’s bulls are one of those things that once seen, you can’t seem to forget. Created around the Christmas of 1945, “The Bull” is a series of 11 lithographs that depict the animal in various stages of abstraction. The drawings are one significant investigation of the true “spirit” of the…

Stories Rule The World

We have all been there. Confused, your business is doing just OK but not great. You treat your customers well and they love you but your customer base is growing slower than Lagos traffic on a rainy day. You have read all the articles and whitepapers on branding, social media advertising, lead generation, and email…

12 Lessons 2018 Taught Me!

2018 was some year… Went through 3 jobs. Got a new car. Lost it, don’t ask me how… Earned my first moolah online. Earned a design thinking and growth marketing certification. In all this, my son still didn’t call me “Daddy”. But let’s not digress, we were talking about 2018. 2018 was also an inflection…