15 Experts Reveal How Lazy Writers Like Me Can Explode Engagement on Their Blog Using Irresistible Introductions

I hate writing introductions. Yes, that probably makes me a lazy writer, but putting an introduction together seems to take forever. The best way to describe what I go through whenever I have to slog through one is the famous image of some fellow around a typewriter with tons of crumpled paper lying around. To…

Influencer Marketing: The Ultimate Guide (Includes Influencer KPIs Checklist)

In his Council piece on Forbes, Alberto Brea talked about the coming rise of the "Influencer" as an agency. In recent times, influencer marketing has grown exponentially to the point that it has become an important marketing channel. The foundation of this new and increasingly dominant category is that consumers don't trust most advertising anymore. The distrust was then compounded…