I hate writing introductions. Yes, that probably makes me a lazy writer, but putting an introduction together seems to take forever. The best way to describe what I go through whenever I have to slog through one is the famous image of some fellow around a typewriter with tons of crumpled paper lying around. To…
How To Craft An Effective Content Brief (with templates)
Do you often struggle to provide writers with the direction necessary to create quality content based on yours or the clients' specifications? Look, an excellent editor can make an average article tremendous and a good piece brilliant. Yet, without a clear direction, it can be a messy situation. And you'll spend more time than necessary…
Social Media Marketing: 5 Tips to Accelerate your Sales
Do you find social media marketing confusing and overwhelming? You are not alone. Let's change that! Social media is one of the most unpredictable channels at your disposal. But, it is an excellent tool for promoting your goods and services, building brand recognition, and gaining more followers/fans. But that’s if you are doing it right.…
16 Of The Best Relevant Brand Ads – COVID -19 (Updated)
These are strange and uncertain times. By the time COVID-19 was declared a pandemic on March 11th, 2020, the novel coronavirus had infected over 118,000 people and killed close to 4,300 worldwide, according to the World Health Organization. As at April 13th, COVID-19 had infected 1,857,315 and killed 114,358 people worldwide. However, it’s not all…
Influencer Marketing: The Ultimate Guide (Includes Influencer KPIs Checklist)
In his Council piece on Forbes, Alberto Brea talked about the coming rise of the "Influencer" as an agency. In recent times, influencer marketing has grown exponentially to the point that it has become an important marketing channel. The foundation of this new and increasingly dominant category is that consumers don't trust most advertising anymore. The distrust was then compounded…
How Cashvertising by Drew Eric Whitman Helped Me Become An Irresistibly Persuasive Writer: Book Review
As a naive copywriter and content marketer starting two years ago, I used to think that my copy had to be entertaining or humorous. Oh, how wrong I was! The first client that made the "mistake" of hiring me was kind enough to pay me half of the agreed price, despite the comedy skits I…
4 Must-Dos When Creating Video Content For Digital in Nigeria
It's no secret. Viewership is moving online, and the mobile phone has taken center stage. Nigeria isn't left out of this tectonic shift – according to Hootsuite's Nigeria Digital 2020 report, Africa's largest country has 85.49 million internet users on any device, and 96% of them access the internet through their phones. As viewership moves…
16 Best Marketing Books for Beginners in 2020
My yearly reading list! “Knowing who your consumers are is great, but knowing how they behave is even better.” One of Kotler’s most significant contributions to the marketing industry was popularizing the “Marketing Mix” – also called “The 4Ps”. An idea first proposed by an academic named Jerome McCarthy in 1960, it became the bedrock…
How To 10X Your Content Writing Process in 2020
Content writing is everything, and these five tips are a great way to kickstart an engaging content marketing process.
3 Amazing Takeaways From The Write of Passage Program
Sometime last year, I stumbled across David Perell’s world. It all started when I read his Naked Brands article, where he talks about how shifts in media consumption catalyze transformations in branding. I enjoyed it so much – especially the point about transparency and why it has become a vital factor in brand building –…
